Mr Marcus McGowan MSc PgDip BA (Hons)

This Business Education Learning Blog is aimed primarily at Higher Business Management students/teachers and ICT students/teachers.

The aim of this blog is to provide you with interesting articles, news, trivia as well as resources or links to materials which will help in your course of study.

I am a Teacher of Business Education and I have written for Education Scotland and BBC Bitesize.

If you'd like to contact me please click on the link to: email me

Sunday 14 February 2010

Toyota - Product Recall Recent History

Toyota for many years has been a name synonymous with quality and perfection. Not for nothing is the Corolla the biggest selling car of all time.

However, Toyota's seemingly unblemished image is unravelling at speed.

Here is a history of product recalls over the past 3 years from the Japanese automobile giants.

September 2007, US: 55,000 Camry and Lexus cars in floormat recall

October 2009, US: 3.8m Toyota and Lexus vehicles recalled due to floormat problem

November 2009, US: floormat recall increased to 4.2m vehicles

January 2010, US: 2.3m Toyota vehicles recalled due to accelerator pedal problems (of those, 2.1m already involved in floormat recall)

January 2010, US: 1.1m Toyotas in floormat recall

February 2010, Europe: 1.8m Toyota's in pedal recall

February 2010, Japan, US: 200 reports of brake faults in new Prius. Cars recalled

February 2010, worldwide: 436,000 hybrid vehicles in brake recall. Also, 7,300 Camry vehicles recalled in the US over potential brake tube problems

February 2010, US: 8,000 Tacoma pick-up trucks recalled over concerns about defective shafts

With a dreadful start to 2010, perhaps this is Toyota's annus horibillis?

How can Toyota recover from such bad press and negative perceptions about reliability and quality, their biggest strengths when taking on the US giants of Chrysler, General Motors and Ford?

Perhaps the question should be how long will it take for them to recover. But in this global recession who knows?

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