Mr Marcus McGowan MSc PgDip BA (Hons)

This Business Education Learning Blog is aimed primarily at Higher Business Management students/teachers and ICT students/teachers.

The aim of this blog is to provide you with interesting articles, news, trivia as well as resources or links to materials which will help in your course of study.

I am a Teacher of Business Education and I have written for Education Scotland and BBC Bitesize.

If you'd like to contact me please click on the link to: email me

Thursday 13 March 2014

Mystery Shopper

I always remember the “Golden Smile” which I think was from Abbey National… but this article goes into a bit more detail into how you get that most difficult of jobs: The Mystery Shopper.

 

http://www.theguardian.com/money/2014/mar/11/secrets-mystery-shopper

 

It is a bit like Undercover Boss in a way. People are paid to be fake customers who all the time are measuring and judging employee performance. After all, customer satisfaction is paramount these days.

 

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