PESTEC - External Factors - Brexit - Higher Business Management

For candidates in Higher Business Management who need an example for the impact of an external factor, look at the impact Brexit has had on the pound. The diagram below illustrates how the uncertainty and the proposed leaving of the EU has seen the pound drop sharply at different stages against the dollar, with it only picking up slightly when either a “soft” Brexit has been mooted, or some plan/agreement has been proposed or finalised.