Mr Marcus McGowan MSc PgDip BA (Hons)

This Business Education Learning Blog is aimed primarily at Higher Business Management students/teachers and ICT students/teachers.

The aim of this blog is to provide you with interesting articles, news, trivia as well as resources or links to materials which will help in your course of study.

I am a Teacher of Business Education and I have written for Education Scotland and BBC Bitesize.

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Tuesday, 7 October 2014

Major brands to slash their TV advertising budgets

Apple, Pepsi and McDonald’s are among the major companies who are cutting their TV advertising budgets as they now recognise the increasing value of social media and online advertising. This also comes hot on the heels of Kraft who have seen a big deal with Google gain valuable returns.

 

However, the daddy of them all, Coca Cola, is not mentioned. And as we know, Coca Cola’s distribution and advertising methods are second to none.

 

http://www.businessinsider.com/omnicom-tells-advertisers-to-shift-tv-spend-to-online-video-2014-10

 

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