Higher Business Management - Market Segmentation

I found a great pdf which explains Market Segmentation far better than I ever could!

http://www.lazresearch.com/downloads/market_segmentation.pdf

In this pdf it also has excellent graphics on the different factors affecting Business to Business (B2B) and also Businesses selling to us (the customer/consumer).

Many of the bases of segmentation are mentioned and classified, and there is also a good bullet point summary of why companies bother segmenting a market at all.

Remember segmentation can be subdivided again to form a Niche market.

Exam Tips for Higher Business and Higher Administration

Here are some tips and mnemonics for my classes to use in my two Higher classes.

HIGHER BUSINESS MANAGEMENT

TCP

Time (how long does it take? Is communication and decision-making affected?)
Cost (financial cost? training cost?)
People (Managers, Customers, Employees)


HIGHER ADMINISTRATION

TTT
Time - (how long does it take? Is communication and decision-making affected?)
Technology - (impact? cost?)
Training - (do employees need training? What type? Impact and effect?)

DDDD
Discipline - (are workers organised and productive?)
Distractions - (what types of things put them off?)
Deadlines - (what happens with targets and deadlines?)
Delegation - (what happens with work for subordinates or even superiors?)