On Friday morning at 0745 the Ryder Cup tees off.
What was once a challenge match between the professional golfers of Great Britain and Ireland and the United States is now a multi-million advertising and sponsorship bonanza!
The Europe v USA battle will be watched by millions on TV and by thousands paying top dollar at the Welsh course, near Newport.
Indeed many Wales Tourism adverts have sprouted up as Newport and Wales hope to have added benefits long after the Ryder Cup leave.
So be ready for high octane golf, amazing excitement, and possibly a very narrow winning margin.
But also look out for the sponsors. And the advert spots on Sky TV.
As for the match? I am going against the trend and I predict a USA victor 14 1/2 to 13 1/2.
I hope I am wrong, but I just have this feeling Monty and Europe are underestimating Corey Pavin's men and one Mr Eldrick Woods in particular.
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