The World's Most Successful Toy

Great article on the success story of Hasbro’s G.I. Joe or Action Man as they were known in the UK.

 

http://www.bbc.co.uk/news/business-26196760

 

For students see if you can find all the PESTEC factors that affected Hasbro and their decision making. There are quite a few.

 

Also I learned something else… Hasbro is from the smallest state in the USA: Rhode Island.