Big Chef takes on Little Chef

Here was a programme that if the swearing was edited out (like Kitchen Nightmare's) would be a great resource for Business Management pupils.

Celebrity chef Heston Blumenthal who runs the Fat Duck pub in Bray is famous for hsi scientific approach to food.

Little Chef, the British roadside icon asked him to help rejuvinate the dying brand. Heston did so... to an extent.

He encountered marketing problems, including conducting his own market research as well as designing/developing the product (the menu) and even had HR issues such as training up the Little Chef staff and turn them from microwave heater-uppers into cooks.

A very interesting and entertaining programme, a bit stage managed though, but I guess that is TV.

Perhaps we could write to Heston and ask him some questions about his experiences?