Company Profiles - Irn Bru

History

Irn-Bru is a Scottish carbonated soft drink, for long advertised as "Scotland's other national drink" (next to Scotch whisky).It is produced in westfield Cumbernauld, North Lanarkshire by A.G. Barr of Glasgow, since moving out of their original Parkhead factory in the mid-1990s, and at a second manufacturing site in Mansfield, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi.

United STATES

Irn-Bru and Diet Irn-Bru have been formulated since 2002 by A.G. Barr plc to meet the regulations for food colouring of the U.S. Foo and Drug Administration (FDA). Ponceau 4R used in the UK formulation is prohibited by the FDA. Barr uses alternative food and drink colourants manufactured by a U.S. company approved by the FDA. The product labelling also meets U.S. labelling standards on nutritional information and bar code. Compliant Irn-Bru is solely imported by Great Scot International in Charlotte, North Carolina, who supplies distributors and retailers throughout the U.S. It is only supplied in 500 mL

By Mark and John