In Higher Business Management, Corporate Culture is a common question. It either will ask you to describe how it is used in businesses or how to achieve a strong corporate culture or a question on the benefits of corporate culture.
Culture is defined as “The way we do things around here”.
Corporate culture is the beliefs and behaviours which managers and employees adopt to enable the business to achieve its aims. Usually it is not specifically defined but develops organically over time and become the unwritten rules and values of the business. The culture will be reflected in every aspect of the business, for example dress codes, layout and décor of premises, symbols/logos, terms and conditions of employment, employee incentives, eg employee of the month, and customer service.
The Benefits of Corporate Culture
• Employees feel part of the business
• Increased staff motivation
• Improved employee loyalty
• Increased productivity
• Improved employee relationships.
These advantages can reduce absenteeism and staff turnover, and will help the company in terms of customer loyalty and recruitment.
Know your stuff and know your application of the command words.
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