Mr Marcus McGowan MSc PgDip BA (Hons)

This Business Education Learning Blog is aimed primarily at Higher Business Management students/teachers and ICT students/teachers.

The aim of this blog is to provide you with interesting articles, news, trivia as well as resources or links to materials which will help in your course of study.

I am a Teacher of Business Education and I have written for Education Scotland and BBC Bitesize.

If you'd like to contact me please click on the link to: email me

Friday 7 December 2018

Marketing: Sales Promotion - into and out of the pipeline - Higher Business Management Revision

More Higher Business Management revision here:

 

One question often asked Higher candidates is about Sales Promotion and in particular the into the pipeline and out of the pipeline methods. Into the pipeline methods are aimed at retailers who are enticed by suppliers and manufacturers to take more of their products. Out of the pipeline is more familiar to us as it concerns retailers trying to entice customers (us!) to purchase more.

 

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