Brazilian regulators have ruled that Apple does not have exclusive rights to use the "iPhone" trademark in the country. Apple have already lodged an appeal against the decision with the Brazilian regulators.
The ruling is the result of a Brazilian firm, Gradiente Eletronica, who registered the iPhone name in 2000, six years before Apple. Apple can continue to sell iPhone-branded handsets in Brazil. It means Gradiente has an option of suing for exclusivity in South America's biggest market.
The ruling does mean that the US firm will still have the iPhone name elsewhere including on clothing, in software and across publications.
Read the full article here: http://www.bbc.co.uk/news/technology-21449890
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