Here’s a weird one, which didn’t end well for the CEO of Red Lobster!
The American seafood chain, Red Lobster, ran a promotion for about a month that boasted all you can eat Alaskan snow crab legs. They didn’t expect what happened next. The chain was being eaten out of house and home. Things got so bad that the original price of $20 for the all you can eat platter was raised by up to $5 more.
Red Lobster weren’t happy losing money over the promotion. The CEO was fired. Officially it had nothing to do with the promotion debacle, but unofficially it looks to be the precise reason.
Unlucky timing plagued the promotion, too. While patrons were eating more than expected, wholesale prices on the crab legs rose, too. Patrons were eating thirds, fourths, and fifth servings. Needless to say, there won’t be any promotions that cheap on crab legs any time soon for Red Lobster.
Source:
http://www.omg-facts.com/Business/The-CEO-Of-Red-Lobster-Was-Fired-Over-An/55487#srFqMDbwKD8CqcAE.99
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