A quick look at the different ways to collect information.
Primary Research is also called Field research.
It has major advantages.
-It will gather valuable data as it will be fit for purpose.
-The information will be relevant and up-to-date.
Disadvantages
-Field research is very expensive. You need to pay researchers/interviewers to collect the data/information.
-It also takes time to collect.
Examples of Primary include: Surveys, Personal interviews, Hall Tests, Observations and Focus groups
Secondary research is also called Desk research.
Advantages
It is a lot cheaper to obtain than primary research.
It is usually quicker to obtain as it will have already been collected.
Disadvantages
The information may suffer from bias. The source will need to be verified.
The information may be out of date as things may have moved on in your business environment.
The information may not be fit for purpose.
Examples of Secondary include government publications/statistics, sales figures, MINTEL reports, newspaper articles.
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