Higher Business Management - Role of the Manager in meeting objectives

What role does a manager play in meeting business objectives?

Sir Alex Ferguson, Manager of Manchester United

Firstly, the manager is responsible for the performance of his/her department or indeed the organisation, if the CEO.

Managers have to be able to motivate staff. Employees can easily become disillusioned or demotivated. Effective managers recognise this and invest in the potential of their people. As the boss of Southwest Airlines once said: “If we look after our employees they will then look after our customers.” Not every company or boss seems to take this to heart.

Managers also have to analyse, monitor and evaluate performance, and naturally act upon any issues that are highlighted.

Managers also have to plan. They plan ahead by setting business goals and objectives and then work out how these goals and objectives are going to be met. Who is to be involved? Which resources will be used? What is the timescale involved? And what is the budget?

This leads to delegation of tasks to department heads or team leader/supervisors and the organisation of roles, jobs and duties within departments.