Eight supermarkets have agreed to ensure that special offers and price promotions are fair. The Office of Fair Trading (OFT) has been investigating the way prices are displayed, advertised and promoted in stores.
It raised concerns about prices being artificially inflated to make later discounts look more attractive. The major UK supermarkets have now agreed to adopt a set of principles drawn up by the OFT.
They are Tesco, Sainsbury's, Morrisons, Waitrose, Marks and Spencer, Aldi, the Co-op and Lidl. Asda, which has not yet signed up, said it was considering the revised code.
It objects to one of the principles, which states that any discount period must not be longer than the normal-price period, arguing that this could actually increase incidents of "yo-yo" pricing.
"We don't think this is in the best interests of our customers", a spokesperson told the BBC.
Source: BBC Business News
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